The Starting Point
The Board and Senior Team General Pants, a leader in youth fashion and youth culture with a chain of 47 stores across Australia, were interested in introducing a more disciplined approach to strategic planning and execution to enable the business to be more profitable and resilient in a highly competitive market.
Waterfield has worked with the General Pants Board, the senior team and Business Units to formalise:
• Market scanning
• Key objectives
• Key strategies to realise the key objectives
• The disciplines to execute the action plan
A large number of the General Pants team were included in the development of the strategic plan. Those involved in the process gained a much greater awareness and knowledge of the realities of the marketplace and were motivated to action and implement the plan they helped develop.
General Pants has embedded a formal approach to strategy development and execution despite an extremely turbulent market place and a freewheeling culture. General Pants continues to grow and prosper in a highly competitive sector while many of their competitors have been left on the back foot trying to catch up.